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Victoria Beckham promotes MD of product to CEO

11 Oct '19
1 min read
Pic: Victoria Beckham
Pic: Victoria Beckham

British fashion label Victoria Beckham recently appointed Marie LeBlanc de Reynies as the new chief executive with immediate effect. Beginning her role at the former Spice Girl’s fashion brand and retailer in May 2018, she served as product director before being promoted to managing director of brand and product in May 2019. She will replace Paolo Riva.

The company was without a chief executive since Riva departed in July due to personal reasons. It has been run by chairman Ralph Toledano, who took over as interim chief executive since, according to British media reports.

In 2017, the retailer reported that sales went up 17 per cent to £42.5 million while operating losses grew from £2 million to £10.2 million.

Fibre2Fashion News Desk (DS)

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