India's ABFRL plans Madura Fashion demerger for independent growth

The proposed demerger will enable the creation of two separately listed companies as independent growth engines with distinct capital structures and parallel value creation opportunities.

The Madura Fashion & Lifestyle business segment (MFL), consisting of four lifestyle brands viz Louis Phillippe, Van Heusen, Allen Solly & Peter England along with casual wear brands viz. American Eagle & Forever 21, sportwear brand Reebok and the innerwear business under VanHeusen will be demerged into a separate listed entity. This portfolio has built a leadership position over a long period of time and has a proven track record of delivering consistent revenue growth, profitability, strong free cash flows and high return on capital. The entity will have a strong balance sheet to power its future growth aspirations. Post necessary approvals, the demerger will be implemented through an NCLT scheme of arrangement, and all shareholders of ABFRL will have identical shareholding in the newly formed entity.

Post demerger, the remaining ABFRL will be focused on high-growth segments where there a retail winds from a shift from unbranded to branded, premiumization, rise of super premium & luxury, and rapid growth in Gen Z focused digital first brands. This is an attractive portfolio comprising of multiple high growth segments in large addressable markets with strong value creation opportunities. The post-demerger portfolio of ABFRL would consist of –

1. Value Retail - Value & masstige fashion retail play under Pantaloons & Style Up
2. Ethnic Portfolio - One of India’s most comprehensive ethnic wear portfolio covering multiple occasions, price points and consumer segments, including designer wear portfolio
3. Luxury - A fast-growing bridge to luxury & luxury platform of The Collective, Galleries Lafayette & select luxury brands
4. Digital brands - TMRW – a leading portfolio of digital first fashion brands

Subsequent to the completion of the proposed demerger, ABFRL will raise growth capital within12 months to infuse strength into its balance sheet, positioning itself well to pursue the large growth opportunity that lies ahead of it.

Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group, said, “Over the years, our fashion and retail business, has grown from 5 brands in 2 categories, to a dynamic portfolio of 20+ brands across all lifestyle categories. The evolution of this portfolio has seamlessly mirrored the shift in consumption trends, with a play encompassing all large value creation opportunities. As the platform embarks on its next transformational phase of growth, there is scope to re-evaluate capital structures to optimize different parts of the portfolio. The move towards a more simplified and streamlined architecture is designed to unlock distinct opportunities for value creation. This strategic realignment is poised to significantly enhance long-term stakeholder value.”

Mr. Ashish Dikshit, MD, Aditya Birla Fashion and Retail Ltd, said, “The restructuring will help bring in sharper focus anchored on a differentiated strategy aligned with the individual business segment. Each of these businesses have always been operated autonomously under respective CEOs.” He added, “Indian fashion and apparel sector is USD 100bn+ sector and is poised for a double-digit long-term growth. The simplified structure positions the businesses well for sustained growth and value creation.”

The aforesaid proposal will be subject to all statutory approvals from ABFRL Board of Directors, shareholders, creditors, regulators, along with other customary approvals.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)