Kimora Lee Simmons & Coty to launch Baby Phat Goddess

20 May '06

3 min read

Having conquered the urban clothing market with Baby Phat, a line coveted by the likes of Alicia Keys, Madonna, Carmen Electra and Pink, Kimora Lee Simmons and Coty Inc announce the launch of Baby Phat Goddess by Kimora Lee Simmons, the brand's premiere fragrance. An extension of the Baby Phat line, Goddess allows all women to experience the sexy, chic, first-class lifestyle of this modern day goddess of glam.

As President and Creative Director of Baby Phat, top model, working mother, dedicated philanthropist, patron of the arts and über-babe, Kimora has done it, or is doing it all. Married to music mogul, Russell Simmons, this sparkling half of hip-hop's reigning power couple has taken the entertainment and fashion industries by storm. Since becoming the muse to Chanel designer Karl Lagerfeld at the age of just 13, Kimora has navigated a front row, first class path for herself. Bold. Glamorous. Full Frontal Sexy.

“Designing a fragrance for Baby Phat was the next logical step in creating a complete lifestyle brand,” said Kimora Lee Simmons. “I offer women a twist on today's fashions by mixing over the top glamour with a touch of urban chic. I hope to inspire all women to find their inner goddess – to feel beautiful, confident, expressive and glamorous in their own skin.”

“We are thrilled to collaborate with Kimora Lee Simmons and Baby Phat to launch the brand's premiere fragrance,” said Bernd Beetz, Chief Executive Officer, Coty Inc. “Baby Phat isvery much a brand of the 21st century and Kimora has built a lifestyle and image based on her fashion roots that resonates with today's modern woman. This new partnership is an exciting opportunity for Coty to work with a glamorous lifestyle brand that embodies everything modern women aspire to achieve.”

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