BabyUniverse to use aggressive strategy for shareholder value
14 Aug '06
2 min read
BabyUniverse has also established a widely recognized platform for the delivery of content and new media resources to a national audience of expectant parents.
BabyUniverse is pursuing a dual strategy of organic growth and acquisition growth that is designed to establish BabyUniverse as the leader in the online baby marketplace.
Beyond the baby segment, the Company intends to leverage its efficient and growing e- commerce platform to acquire other female-oriented e- commerce, marketing and new media companies.
The overall objective of BabyUniverse is to establish a market-leading e-commerce and new media business focused on the high-growth female marketplace.