Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Lasith Malinga to bowl for Brandix
Lasith Malinga to bowl for Brandix
18
Jul '07
Virtually on the follow through to his World Cup heroics in the Caribbean, Sri Lanka's newest cricketing sensation Lasith Malinga has taken another milestone step, joining Sri Lanka's largest apparel exporter Brandix as a champion of the group's Corporate Social Responsibility (CSR) and Human Resources Development (HRD) initiatives.

The iconic fast bowler whose tinted curls and explosive round arm action made him one of the top attractions at the 2007 Cricket World Cup will play the role of a Brand Ambassador for Brandix, Sri Lanka's 'inspired solution for branded clothing,' promoting and enhancing awareness of the group's efforts to advance best practices in these two areas.

“Lasith was referred to us because he wants to have a career after cricket, and has a lot of empathy for our environmental initiatives,” Brandix Lanka Director AJ Johnpillai said. “We were impressed by the passion he brings to his game and the fact that he is planning for his future.”

“We believe Lasith can portray the values of Brandix and contribute meaningfully to our efforts to communicate these values to our 20,000 plus associates,” he said.

When he is not playing for his country, Malinga will undergo training at the Brandix College of Clothing Technology (BCCT) at Ratmalana and at other Brandix companies, and tour the group's manufacturing locations to educate workers on initiatives to preserve the environment, save energy and promote the conservation of water resources.


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions &amp; Vertriebs Gmbh, founded in 1978 and headquartered ...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search