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All set for Gap Inc media blitz for its Forth & Towne apparel brand

Sep '06
The sophisticated, visually arresting campaign was shot by renowned fashion photographer Michael Thompson and features stylized images of iconic models Beri Smither, Tatjana Patitz, Karen Alexander, Danielle Zinaich Strahl and Lisa Taylor with taglines such as "Go Forth and Be Chic" and "Speak Softly and Carry a Big Purse."

Forth & Towne provides its customers with a chic aesthetic, great fit and an unparalleled retail experience. Offering the selection of a department store via its four core collections -- Allegory, Prize, Vocabulary and Gap Edition -- the brand also provides the intimacy and service associated with a boutique experience.

The brand's in-store Style Consultants are available to help customers create complete looks for any occasion and accessible, inviting fitting salons allow women to experiment with their own personal style. This unique approach gives women the ability to mix and match styles from the varied collections to create looks that flatter the figure and are interpreted just for her in a size range from 2 - 20.

AR is a brand-focused New York-based creative agency that is committed to positioning brands in contemporary culture through the unique integration of creative and strategic thinking. Clients include, among others, Banana Republic, Calvin Klein, Dolce & Gabbana, Forth & Towne Jones New York, Salvatore Ferragamo and Style.com.

Forth & Towne, which debuted August 2005, is Gap Inc.'s new apparel conceptfor women. A destination for chic, grown-up style, Forth & Towne offers women fashionable apparel and accessories for every occasion and a unique shopping experience.

Gap Inc is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy and Forth & Towne brand names. Fiscal 2005 sales were $16.0 billion. Gap Inc operates more than 3,000 stores in the United States, the United Kingdom, Canada, France and Japan.

Gap Inc

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September 2020

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