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ISPO to host OutDoor trade fair in June this year

15
May '19
Pic: ISPO
Pic: ISPO
ISPO is set to host the OutDoor trade fair, the perfect event for bringing together the international outdoor industry, from June 30 to July 3, 2019, at the Messe Munchen site, in Germany. The event will be held in cooperation with the European Outdoor Group (EOG) trade association. ISPO is a leading platform for developments in the sports business.

More than 950 international exhibitors spanning nine halls are expected to be at the premiere. The event will be held under the motto ‘There’s a perfect outdoor for everyone’ and will reflect consumers’ modern understanding of the outdoors: Classic outdoor activities such as climbing and hiking will form the basis but, will to some extent, be reinterpreted and transformed into forms such as bouldering and speed hiking. New segments such as mountain biking, trail running and water sports will also feature. OutDoor by ISPO will also be branching out by tapping into other industries outside of the outdoor sector, thus providing visitors with inspiration and valuable knowledge gained from other areas, such as environmental technology or digital retail and technology solutions, ISPO said in a press release.

Nine halls with over 96,000 square meters of exhibition space in the eastern part of the trade fair grounds in Munich will bring the outdoor scene to life. Wide central aisles will help visitors get their bearings and gain a quick overview. The open-plan design with plenty of room for holding meetings will ensure that the whole event is a truly inspiring communications platform. A real outdoor feeling will also be achieved in the outside area with direct access to the halls, the green atrium (functioning as a quiet zone during the day and a party area during the evening) and the camping and glamping site. The Riemer Park, which is directly adjacent to the exhibition grounds, offers spacious green areas and a lake for swimming after the visit to the fair.

The CSR hub & sustainability kiosk located in hall B6 will be a central reference point on all related matters for visitors throughout the trade fair. Display cabinets showcasing biodegradable and bio-based materials will take centre stage. There will also be a diverse programme of speeches and presentations packed with tips and inspirational ideas for achieving sustainable operations.

Climbing and bouldering centres are booming, especially in urban areas, making climbing sports accessible to new target groups. The indoor climbing hub located in hall A6 will focus specifically on this trend. Speakers from the international climbing scene will provide exclusive insights, highlight potential and identify opportunities for retailers and brands.

The Borderlands will celebrate its world debut. A curated exhibition space for urban outdoor fashion will be created in hall B4 together with vanish.today, a media platform for outdoor life and style. Technical yet stylish products will be showcased together with design elements and photography to create an inspiring overall impression. There will also be a separate catering area featuring superfoods to help visitors recharge their batteries.

Water sports enthusiasts will feel right at home in hall C6 in the River Lake Camp organised in conjunction with Paddle expo. They can enjoy testing out the latest products designed for activities involving nature’s wettest of elements in the large indoor pool. The programme will also include various workshops, presentations, and discussion forums.

The latest technology, models, trends, and designs from the world of footwear, socks and related accessories will feature in hall A5 in the Shoe & Trailrunning Village. This area will also play host to the Run & Trail summit on July 1, 2019, in cooperation with the world’s largest running magazine, Runner’s World.

The travel segment is a new addition to the outdoor portfolio. The Adventure, Tourism & Travel summit in hall B6 will unveil opportunities for collaborations between the travel industry and the outdoor industry and highlight existing potential.

Bikepacking now represents a major trend in alternative travel, allowing you to get off the beaten track of mass tourism. The Bikepacking zone in hall C5 will tell you everything you need to know about this new movement and show you what the equipment involved has to offer. This will also involve the Bike Test Track organised in cooperation with ExtraEnergy. This track with mixed surfaces and obstacles will be the perfect place to test ride gravel bikes, mountain bikes and electric mountain bikes. The biggest bike textile producers on the market will also be showcasing their latest collections in hall B6. (GK)

Fibre2Fashion News Desk – India


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