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Hair coloring products markets grow 6% at $700mln in 2005, says Kline study

01 Aug '06

3 min read

Salon styling product sales reached nearly $450 million in 2005, an increase of over 5 percent from the previous year. The steady growth over the past five years has been driven by innovative new lines and the use of multiple styling products to achieve trendy hairstyles. Stylists continue to employ a more consultative approach especially with men, educating clients about how to achieve a range of styles at home. Modern styles for men and women require the use of multiple products, helping to drive growth in this category.

Styling and coloring products have evolved to meet consumers changing needs. Products are gentler and more natural, reducing concern about hair damage while shorter processing times appeal to time-starved patrons. An influx of new shampoos and conditioners designed to preserve and enhance color-treated hair also supports category growth.

Among the other salon categories, shampoos and conditioners have experienced slower growth due partly to the proliferation of better-quality mass-market items. Mass-market shampoos and conditioners are increasingly mimicking the attributes of salon brands, becoming more solution and benefits-oriented. Prestige brands such as those sold in Sephora contain premium ingredients, making them a viable alternative to salon brands.

SALON HAIR CARE USA 2005 is the eighth edition of Kline's comprehensive study on the professional hair care products industry. It examines category size and growth, market shares of the leading companies and brands, and sales by segment for in-salon use and retail purchases, with forecasts to 2010. Kline recently expanded this series to offer SALON HAIR CARE WESTERN EUROPE 2005, which covers France, Germany, Italy, Spain, and the United Kingdom.

Kline & Company

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