Neha Dhupia inaugurates Piramyd Store at Capital City
23 Oct '07
3 min read
Mr. Piramal further said , "We have studied the Delhi market well before our entry; Delhi has shown tremendous growth potential in the key markets, one of them being Shalimar Bagh which has changed the retail landscape of the area. We are extremely upbeat about the launch of our Piramyd Lifestyle store in this vicinity".
Piramyd will sport a brand new identity with respect to the logo, brand communication, physical layout and merchandise. This re-branding is part of the national re-launch of the new look that Piramyd kicked off with an innovative brand campaign earlier this month.
"Piramyd which epitomizes the phrase 'Living is Easy', will provide the best shopping experience and allow customers to shop for the latest in fashion apparel and accessories throughout the year with a wide variety of choice! We shall continue to look at an aggressive expansion strategy and presence in appropriate markets for our Piramyd Lifestyle retail stores so as to attract the desired target audience" said Mr. Vishal Mirchandani, Chief Executive Officer, Piramyd Lifestyle Store.
Neha Dhupia who was present at the store, cut the ribbon and declared the store open.
Speaking on the occasion, Neha Dhupia said, "Style and glamour are no longer restricted to just stars and Bollywood celebrities. Piramyd has always been at the forefront setting new trends and pioneering the shopping mall concept in India. The launch of Piramyd store brings trends to the doorsteps of consumers in Delhi".
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
