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Provogue to dress 'Sa Re Ga Ma Pa 2012' contestants

26 Nov '12

3 min read

Provogue, the fashion powerhouse, extends its styling expertise to dress the contestants of India’s leading Hindi General Entertainment channel Zee TV’s Hero ‘Sa Re Ga Ma Pa 2012’. Provogue is the official wardrobe partner to the first ever musical talent hunt show on Indian television. The newly launched collection imbibes style and comfort into designs inspired by music.

Provogue launched its ‘Sa Re Ga Ma Pa Line,’ representing the core essence of Hero Sa Re Ga Ma Pa 2012, India’s most loved singing reality show. Contestants from the present season not only entertained the audiences with their performances but also walked the ramp alongside Provogue models inaugurating the exclusive apparel range at Infinity Andheri West, in full public view.

Celebrating the success and grandeur of ‘Sa Re Ga Ma Pa 2012’, Provogue is all set to design and style the charismatic contestants with exquisite merchandise and apparel that complements their multi-faceted persona and panache. Known to enrich the personality and support new-age India, Provogue has always acknowledged and promoted talent by lending support to awarded deserving talent over the years.

Speaking on this occasion, Mr. Nikhil Chaturvedi, MD, Provogue said, “These young artists epitomize inspirational, contemporary new India. As high achievers they have a bright future ahead of them and a fierce will to win. The collection is specially designed for the ‘SA RE GA MA PA 2012’ contestants keeping in mind their personalities and that these youngsters represent the face and voice of the nation. PROVOGUE recognizes the value of their talent and in styling them we hope to further enhance their attitude and confidence .. and we wish them every success ”

Mr. Akash Chawla, Head - Marketing, National Channels, ZEEL, says “Sa Re Ga Ma Pa 2012’ is the 18th year of this iconic reality show. And as it continues promoting and nurturing young singers of modern India, Provogue has stepped in to style this years’s contestants. It’s a privilege to associate with Provogue for our oldest and most prestigious property. The ‘Top 15’ contestants are already known for their distinct vocal styles and now, an opportunity to wear Provogue’s exclusiv collection will only add to their personality making them India’s new youth and fashion icons.”

Provogue is a fashion & lifestyle retail business owned by Provogue (India) Limited. The Provogue Brand was developed and launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it relevant for the Indian market and quickly established leadership.

Zee TV, the flagship channel of Zee Network was launched in October 1992. With a reach of more than 168 countries and access to more than 650 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora.

Provogue (India) Limited

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