Less washing will also yield environmental benefits, an area the Purista team is currently researching" After bed linen and towels, the most requested treated articles that are currently not widely available on the British high street were treated underwear (44 percent) and tops /shirts (41 percent), driven by the desire to stay fresh all day long.
The label is now recognised by consumers as representing cleanliness, purity and freshness. Treatment integrity is guaranteed by an objective performance standard and the treatment itself is cost-effective, easy to apply and provides value-added benefits for both textiles manufacturers and consumers.