Rado opens new store in the heart of Old Dubai

31 Aug '10

2 min read

Swiss watchmaker and design pioneer Rado has opened a new boutique at the traditional shopping mall in the heart of Old Dubai, dedicated exclusively to the brand's iconic watches. Rado is a leader in the Swiss watch industry and has been strongly established in the Middle East for more than 50 years. With this new store, Rado strengthens its presence in the Middle East improving brand awareness, distribution and proximity to clients.

The Rado Store Al Ghurair City is the first Rado Store for the Rivoli Group in the Middle East. It symbolizes the growing partnership between Rado and the Rivoli Group which is one of the largest importers and retailers of luxury brands in the Middle East.

The Rado Store Al Ghurair City is also the first in Dubai to adapt the new concept of calm, serene aesthetic with a touch of colour and emotion. Matt and shiny black furniture combined with the colourful array of watch images express the new spirit of the future oriented brand. The new advertising campaign including explosions or implosions, immersions or splashes of materials perfectly reflects the innovative materials used for Rado's design watches and allows the focus to be on the products.

The Al Ghurair Rado Store offers an exclusive selection of the brand's most celebrated products, including Ceramica, Sintra and True. Rado fans can also look forward to seasonal releases of store specials which will only be available at the Rado Store.

The Rado Store is located at G73C, Al Ghurair City, Rigga Road, Dubai, UAE.

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