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Martha Stewart Show features embroidery with Husqvarna Viking machine

30 Sep '08

4 min read

On the Emmy-winning daytime series, “The Martha Stewart Show” (nationally syndicated, check local listings), Host Martha Stewart showcased the popularity of embroidery when she used the world's new state-of-the-art HUSQVARNA VIKING DESIGNER DIAMOND sewing and embroidery machine and introduced millions of viewers to Classic Embroidery Patterns, a new line of embroidery designs from the new line from Martha Stewart Embroidery.

In addition, SVP Worldwide unveiled a new sweepstakes offering, inviting sewing and embroidery enthusiasts across America to visit their local HUSQVARNA VIKING dealer to experience the DESIGNER DIAMOND machine and enter to win a trip for two to “The Martha Stewart Show.”

The new DESIGNER DIAMOND sewing and embroidery machine gives sewers the fastest, easiest path from concept to completion through its generous capability, remarkable convenience and exclusive sewing innovations. Martha Stewart, founder of Martha Stewart Living Omnimedia, stated, “This superb machine is extraordinarily easy to use with numerous practical features that will excite and inspire anyone who enjoys sewing and embroidery.”

Demonstrating the ease and beauty of embroidery during the show, Ms. Stewart created a pillow using a technique called THREAD VELVET embroidery, which was conceived by the talented embroidery designers at the HUSQVARNA VIKING Embroidery Center in Sweden. The embroidery design on the pillow used the THREAD VELVET embroidery satin stitch that was then cut to the background fabric using a seam ripper. When the satin stitch was exposed to a burst of steam from the iron, the layers of thread fluffed to look and feel just like velvet fabric.

Ms. Stewart demonstrated that with a touch of a fingertip or stylus, the DESIGNER DIAMOND machine will automatically embroider the sewer's creation on the largest sewing and embroidery surface available. Sewers now have the capability to create, view and customize embroidery designs on the largest and brightest, interactive VGA touch screen available in the sewing industry.

The exclusive EMBROIDERY ADVISOR feature recommends needle, stabilizer, thread and more for perfect embroidery. The SEWING ADVISOR feature eliminates time-consuming guesswork as it instantly selects the best stitch and settings for the type and weight of fabric being sewn, and recommends the presser foot, needle and more for successful sewing.

Classic Embroidery Patterns, the first of a series in the Martha Stewart Embroidery line produced by Martha Stewart Living Omnimedia and SVP Worldwide, was announced by Martha Stewart when she attended the Annual HUSQVARNA VIKING International Dealer Convention in June 2008.

At the convention, Ms. Stewart was presented with the world's very first DESIGNER DIAMOND sewing and embroidery machine and a commemorative book about the DESIGNER DIAMOND machine, which took more than 7,000 hours to develop and produce. Ms. Stewart wrote of her experience on her blog, The Martha Blog Up Close & Personal.

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