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Huge demand for RYN products during Ramadan

03
Sep '10
Al Fajer Establishment, the strategic partner of RYN Korea has increased its supplies of RYN functional shoes in the Fares outlets by 200 percent to cope with the rapidly growing demand during Ramadan.

A regional retail expert said that almost 40 percent of the entire year's sales happen in the last ten days of the holy month of Ramadan.

Emad Yassin, Sales and Marketing Manager, Fares, a division of Bin Dhaher Group of companies, added: “The huge demand in Ramadan is due to the behavior of the consumers in the Gulf who buy shoes and clothes in the last days of Ramadan ahead of Eid Al Fitr celebrations.”

Yassin said that the huge demand for the RYN products was reflected in the sales of these products exceeding 10 percent of Fares sales in the UAE and Qatar.

Fares is a retail and wholesale company based in the UAE and Qatar and sells mainly to Gulf Nationals.

The consumer pattern in the last ten days of Ramadan changes as consumers spend lavishly on clothes and shoes.

The retail sector during Ramadan flourishes as companies launch new products in the market. Yassin said that functional shoes command 20% of the entire sales of shoes in the UAE. He also pointed out that in Ramadan the average spend on shoes is 800 AED.

Sales in Ramadan are also boosted by tourists who come to the UAE from neighboring countries.

RYN Korea


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