Brosnan urges people for denim on Lee National Denim Day Oct 6

29 Sep '06

4 min read

As honorary chair of the Entertainment Industry Foundation (EIF), Pierce Brosnan, international movie star, producer, artist and activist, has added another title to his list ambassador for Lee National Denim Day. In this powerful new role, Brosnan will help bring more awareness to the fight against breast cancer and encourage people nationwide to participate in Denim Day.

In a new public service campaign that kicks off the second decade of Lee National Denim Day, Brosnan urges men and women across the country to don denim on October 6, while pledging a $5 donation to support innovative breast cancer research. The fundraising program has raised more than $61 million to support breast cancer programs, and this next decade brings a chance to do even more.

“I'm proud to join Lee Jeans and the Entertainment Industry Foundation in this tremendously important battle to eliminate breast cancer from all our lives,” said Brosnan. “Lee National Denim Day is an easy way for friends and colleagues to unite in support of a groundbreaking scientific project to detect breast cancer in its earliest stage.”

Proceeds from Lee National Denim Day will benefit the Women's Cancer Programs of EIF. Funds will be used to help accelerate treatment research and increase patient access to some of the most significant clinical trials in the nation, as well as continue to support grassroots programs across the country.

“Lee National Denim Day participants should be incredibly proud of what we have accomplished together the last ten years,” said Liz Cahill, director of advertising and public relations for Lee Jeans. “We couldn't be more excited to launch the second decade of Denim Day with our new charitable partner EIF, with a commitment to fund some of the most important early detection and treatment research that exists, and with Mr. Brosnan's help, we know people nationwide will be inspired to act.”

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