Brosnan urges people for denim on Lee National Denim Day Oct 6

29 Sep '06

4 min read

Brosnan, who has lost dear friends to breast cancer, has been a longtime supporter of the cause and currently serves as Honorary Chairman of EIF. As the 2006 Lee National Denim Day ambassador, Brosnan will appear in a national public service campaign and program materials with the hope of raising awareness about breast cancer and the exciting new developments that can have an impact on the millions affected by the disease each year.

Last year, more than 29,000 companies across the nation participated in the single day fundraiser. More than $8.6 million was raised for the fight against breast cancer.

Lee Jeans is a division of VF Corporation. VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear.

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.

EIF is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, and providing funds to advance early detection and treatment research, as well as support to community programs that assist the millions of women and their families at risk of or affected by cancer.

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