Denim Day funds Lee Jeans Translational Laboratories

07 Oct '06

3 min read

A check for $5.5 million was donated to the Women's Cancer Programs of the Entertainment Industry Foundation (EIF) on behalf Lee National Denim Day, the largest single-day fundraiser for breast cancer, founded by Lee Jeans 11 years ago. Millions of people across the country wore denim in exchange for a $5 donation for breast cancer early detection and treatment research and breast cancer prevention services.

Actress Gabrielle Union, a 2006 Lee National Denim Day ambassador, attended the celebration at Lee Jeans' headquarters on behalf of EIF. Union is participating in Denim Day in honor of a close friend recently diagnosed with breast cancer.

Lisa Paulsen, president and CEO of EIF, accepted the check for the charity along with special guests who will help put the funds to use, namely Dr. Dennis Slamon, Director of Clinical/Translational Research, UCLA and Chair of EIF's National Women's Cancer Research Alliance (NWCRA), and Fran Visco, president of the National Breast Cancer Coalition Fund.

"Lee National Denim Day is about camaraderie - millions of people coming together, symbolically wearing denim and making a small donation, that when combined, has a tremendous impact in the fight against breast cancer," said Liz Cahill, director of public relations and advertising at Lee Jeans. "It's thrilling to feel that teamwork come to life on Denim Daywhen we announce the funds raised and provide details on how they will be put to work by a host of leading institutions."

More Fashion News - United States Of America...