Eco-friendly cotton denim for socially conscious customers
05 Sep '07
3 min read
"The move into eco-friendly cotton is an important option for the growing group of people looking to do the right thing when they buy, and who want to look good at the same time," Ragone said.
Customer response to the fit and style of Fair Indigo's inaugural denim collection provided the impetus for the move into organic cotton denim, she said.
The collection features sleek, slim-fit jeans, fitted hip-length jackets and long, easy skirts. For men the organic cotton denim collection includes jeans and a jean jacket in classic, easy-fitting styles.
All of the pieces are manufactured for Fair Indigo in a fair trade factory in San Jose, Costa Rica using 100 percent organic cotton grown in the United States and woven in North Carolina.
"Customers loved our jeans last fall. Being able to provide the same great fit while taking better care of our planet just seemed like the right thing to do," Ragone said. "We believe so strongly in this that our entire denim collection this fall is not just fair trade, but also organic."