These exporters are showcasing over 140 million Made in India products to Amazon customers in 200+ countries and territories across the world; they have been able to build thousands of globally loved brands and have cumulatively crossed $3 billion in exports. The program was started in 2015 with just 100 exporters and has today grown to be a key driver of ecommerce exports from India; it is designed to help Indian exporters reach customers worldwide through Amazon’s 17 international websites and marketplaces, the company said in a press release.

Since the start of the programme, Amazon has been focused on creating the right infrastructure and ecosystem needed to enable businesses of all sizes to export from India using ecommerce. The company has been organising on-ground events and workshops to help generate awareness on the benefits of e-commerce exports in key export clusters across India. Amazon has been working with industry peers, trade associations, state, and central government bodies, and export councils to highlight the potential of e-commerce exports. Amazon has invested in creating tools and services to help the sellers succeed in selling internationally from India. Recently, Amazon has recently introduced regional language experience for sellers on Global Selling in the US marketplace.

“It is heartening to witness the role that Amazon is playing in empowering Indian sellers to reach international markets and create global brands from India. Sellers from across the country are bestowing their trust in Amazon by adopting e-commerce exports to reach new heights. The Amazon Global Selling programme has enabled more than one lakh Indian exporters to cross $3billion in cumulative exports, which showcases the demand for Indian-made products across the globe. We remain committed to making exports easy for Indian businesses and empowering them to tap into their true potential. We aim to enable $10 billion in e-commerce by 2025 and contribute to overall exports from India,” Abhijit Kamra, director, Global Trade Amazon India, said in a statement.

“Our journey began in 2015 and one of the first products we sold was to a customer in the US. Since then, we’ve been able to scale our business selling over 200 products across 10 categories and there’s been no looking back. Despite not having a local footprint and established network in the USA, we’ve been able to leverage e-commerce to become one of the top home decor brands selling in the market. Our business is growing 100 per cent YoY and we are optimistic about continued growth and global expansion through Amazon,” Chaiti Jain, co-founder of Folkulture, said.

Folkulture is a Mumbai-based home decor brand run by husband-wife duo Chaiti Jain and Rinkesh Mehta. The business grew from within the confines of their home to a popular home decor label in the US market. It was one of the first businesses from India to join Amazon Global Selling in 2015.

Fibre2Fashion News Desk (GK)