75% of internet users in EU shop online in 2022

04 Mar '23

2 min read

Pic: Adobe Stock

Online shopping continues to grow in the European Union (EU) as the proportion of e-shoppers increased from 55 per cent in 2012 to 75 per cent in 2022—an increase of 20 percentage points (pp). In 2022, 91 per cent of people aged 16–74 in the EU had used the internet, 75 per cent of whom had bought or ordered goods or services for private use.

The highest shares of internet users who bought or ordered goods or services over the internet in 2022 were recorded in the Netherlands at 92 per cent, Denmark at 90 per cent, and Ireland at 89 per cent. On the other hand, fewer than 50 per cent had shopped online in Bulgaria—at 49 per cent. Between 2012 and 2022, the growth was particularly significant in Estonia at 47 pp, Hungary at 43 pp, and Czechia and Romania at 41 pp, according to Eurostat, the statistical office of the EU.

In 2022, the most common online purchases of goods were clothes (including sports clothing), shoes, or accessories that were ordered by 42 per cent of internet users. Individuals aged 25-34 years and 35-44 years had a higher-than-average propensity for buying goods from other private sellers in 2022 with a share of 29 per cent of internet users each.

Fibre2Fashion News Desk (NB)

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