B2C e-com in W Europe to decline from 2019 to 2022: report

11 Oct '19

2 min read

Pic: Shutterstock

Digital commerce sales growth rate in the top five markets of Western Europe is projected to decline from 2019 to 2022 as online retail approaches maturity, according to a report by Hamburg-based e-commerce and online payment research specialist yStats.com. Among Europe’s sub-regions, Western Europe has the highest business-to-consumer (B2C) e-commerce sales.

The top three countries in this region—the United Kingdom, Germany and France—also rank among the ten largest online retail markets worldwide as of 2019, says the report, titled ‘Western Europe B2C E-Commerce Market 2019’.

The online share of retail sales in the countries of Western Europe is advanced, led by the United Kingdom with nearly 20 per cent as of 2019.

Despite the slow-down, digital commerce is still projected to outpace brick-and-mortar sales and achieve an even higher share of overall retail market over the next four years. Brick-and-mortar retailers are investing in ramping up their e-commerce and omni-channel efforts to stand up to the growing pressure from online pure-play retailers and marketplaces.

Amazon is the overall e-commerce market leader in Western Europe, generating the highest online sales in the UK, France, Germany, Italy and Spain.

Other prominent market players include eBay, Germany-based Otto Group and Zalando, France’s Cdiscount and Vente-Privee, and UK’s multichannel merchants Sainsbury’s and Tesco.

China’s AliExpress is gaining popularity among Western European digital buyers, the report adds.

Fibre2Fashion News Desk (DS)

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