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Flipkart, Punjab sign 2 MoUs to help MSMEs, artisans

Dec '19
Pic: Shutterstock
Pic: Shutterstock
Flipkart recently signed two memoranda opf understanding (MoUs) with the Punjab state government to increase business and trade inclusion opportunities for micro, small and medium enterprises (MSMEs) in the state. This will bring on board Flipkart thousands of under-resourced sellers, artisans and weavers from the state through the firm’s ‘Samarth’ initiative.

Under the programme, the MSMEs will be provided national market access, training and support to grow their businesses, according to a company press release.

Under the first MoU, Flipkart and the Punjab Bureau of Investment Promotion will focus on showcasing the hallmark products of the state. In addition, select local artisans and weavers in the Flipkart Samarth programme will receive several benefits, including incubation support.

The second will ensure ease of onboarding, operating and scaling up MSMEs in the state. To supplement this effort, Flipkart will conduct workshops in various cities to build awareness about the benefits of e-commerce and make them cognisant of the support available to them.

It will also help them align with best practices on brand building, marketing and order fulfilment, while guiding them through the process of onboarding, selection insights and cataloguing.

Punjab is home to over 1.6 lakh MSMEs. The Flipkart marketplace at present has about 3,000 sellers from Punjab.

Fibre2Fashion News Desk (DS)

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