Goat officially launches in China

25 Jul '19

2 min read

Pic: PR Newswire/Goat

Goat, a leading marketplace for authentic sneakers, has announced their official launch in China. With over 400 million millennials, China presents a massive opportunity for Goat. The market is the second largest for sneakers and is Goat’s number one market internationally. Goat offers a range of sneakers ranging from general releases to rare exclusives.

To kick-start the launch, Goat will be hosting a three-day event in China, showcasing the rarest and most exclusive sneakers. A localised Goat app is available to users, along with a WeChat Mini Programme in order to tailor to the China consumer ecosystem. The localised native app and WeChat Mini Programme provide a seamless user interface with hi-resolution photos, offering a transparent shopping experience, similar to the platform used in the US, according to Goat. Goat has also opened a new facility in Hong Kong to better serve their marketplace in China as well as the Greater Asia Pacific region.

“The sneaker community has grown tremendously in China, especially with the rise of basketball and hip hop culture. So it’s no surprise the demand for sneakers has grown as well. We know that there is a huge need to ensure authentic sneakers in the global sneaker industry, and we believe China is the perfect market to begin our global expansion,” Eddy Lu, co-founder and CEO of Goat said.

Operations for the expansion in China and the greater Asia Pacific region are being led by the Goat team based in Shanghai. Consumer needs and behaviour varies globally and Goat aims to give Chinese users an authentic experience tailored to their market. (GK)

Fibre2Fashion News Desk – India

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