India's Snapdeal to sell Unlimited-Arvind Fashion brands

30 Jan '20

2 min read

Pic: Shutterstock

Indian e-commerce firm Snapdeal recently added more than 14,000 products from Unlimited, Arvind Fashion's extensive range of national and international brands, including kids-focused brands like Cherokee, Donuts, Karigaari and Colt; women-centric brands like Elle Studio, Karigaari, Anahi and men's fashion brands like Ruggers, Excalibur and Newport.

The products will cover fashion and fashion accessories for men, women and children. The range covers jeans, trousers, jeggings, skirts, shorts, shirts, Kurtis, tops, churidars and dupattas, according to a news agency report.

The products have been priced in the ₹149-₹1,499 range on Snapdeal. Users buying from the above range will get an additional 20 per cent instant discount on using Rupay cards.

"Snapdeal's focus is on offering high-quality products at great prices. Unlimited Fashion's vast selection of fashion products is a great fit with what our customers browse and buy on our marketplace," said a Snapdeal spokesperson.

"Our partnership with Snapdeal allows us to leverage Snapdeal's deep reach in Tier II and Tier III cities where we have not yet launched our stores", said Unlimited-Arvind Group's spokesperson.

Snapdeal has over 30 million buyers and more than 500,000 registered sellers. These sellers have more than 200 million listings on the marketplace with 50 million new listings added over the last two years.

Arvind Fashion is a textile manufacturer and the flagship company of the Lalbhai Group, headquartered in Ahmedabad. The company manufactures cotton shirting, denim, knits and khaki fabrics. It retails its own brands like Flying Machine, Newport and Excalibur and licensed international brands like Arrow, Tommy Hilfiger, and Calvin Klein through its nationwide retail network.

Fibre2Fashion News Desk (DS)

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