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Mobile use spurs Indonesian online shopping growth: report

13
Aug '19
Pic: Shutterstock
Pic: Shutterstock
The high penetration of smartphones in Indonesia and their use for shopping is one of the main drivers of business-to-consumer (B2C) e-commerce growth, according to a new publication titled ‘Indonesia B2C E-Commerce Market 2019’ from Hamburg-based yStats.com that provides details on the rapid expansion in the largest online retail economy in Southeast Asia.

The large, young population of Indonesia attracts the interest of global e-commerce merchants as domestic retailers also expand their digital offerings, the report said.

Most Internet access in the country is through mobile phones and the device is increasingly used for shopping online. The expansion of online shopping has led to draft legislation, not yet implemented by the government, to regulate the practice, according to a company press release.

Indonesia’s online shoppers have made footwear and apparel the leading product category purchased digitally. In paying for those fashion items and other goods, bank transfer is the leading payment method, though digital wallets are beginning to make inroads on the payment scene, the yStats.com report said.

Surveys of online shoppers consistently reflect the importance of low cost or free and quick delivery in the final decision to make a purchase. International e-commerce giants such as China’s JD.com and Go-Jek, along with Singapore’s Lazada.com have taken note of Indonesia’s expansion in online shopping and have established their presence in the country.

Local merchants as Bukalapak have moved to counter the competition from abroad in the online marketplace, the report added. (DS)

Fibre2Fashion News Desk – India


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