Myntra launches childrenswear brand OshKosh B'Gosh

27 Sep '19

3 min read

Pic: OshKosh

Myntra, India’s leading platform for fashion brands and pioneer in m-commerce, has launched OshKosh B’Gosh, one of the most-recognised children’s clothing brands in US. OshKosh B’Gosh is being launched for the first time in India and will be available online on Myntra through Tablez, a leading retail group and official partner of Oshkosh B’Gosh in India.

Myntra has over 65000 options from over 400 kids wear brands and is the go-to destination for branded apparel products. With a good mix of large global brands and small domestic boutiques, Myntra’s range offers both, value for money and quality to shoppers in India. According to industry reports, the kids fashion market in India stands at $7 billion at present and is expected to reach $13 billion by 2022, with the branded segment gaining fast traction among shoppers.

“We are delighted to bring OshKosh B’Gosh, one of the US leading kids wear brands to our customers in India in partnership with Tablez. We are committed to creating a fashion destination for kids and are focused on building the infant and footwear portfolio, while enhancing the overall catalogue for kids and pre-teens. With our large user base and wide reach, Myntra offers the perfect channel for OshKosh B’Gosh to scale swiftly, in this market while also helping us solidify our position as the leading destination for kids wear in the country,” Amar Nagaram, head, Myntra Jabong said in a press release.

“We are very excited to bring OshKosh B’Gosh to India and partner with Myntra, to offer the brand on its well reached platform. OshKosh B’Gosh is a time-tested kidswear brand from the US, offering contemporary fashion with a wide variety of styles and trends. We believe that it has great potential to become one of the leading brands in the kids wear segment in India. Being a pioneer in the e-commerce market and its extensive reach, Myntra is the perfect partner that will enable OshKosh B’Gosh to reach a large expanse of the fashion-conscious consumers across the country,” Adeeb Ahamed, managing director, Tablez said.

OshKosh B’Gosh’s signature style is rooted in denim, an optimistic colour palette and an artful attention to detail. It is clothing that nods to the brand’s roots while moving forward with the perfect balance of quality, value, fashion and kid-friendly style. Along with iconic products like the World’s Best Overalls and Heritage Logo Hoodies, OshKosh B’Gosh creates clothing that lets kids be kids.

Fibre2Fashion News Desk (GK)

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