Cross-border e-commerce is dramatically transforming the way foreign brands penetrate the Chinese market. In 2018 alone, more than $200 billion in e-commerce was transacted via cross-border e-commerce in China with the expectation of more than 600 million active online consumers by 2023, according to a press release by Showcase USA.
The rise of China e-commerce has brought with it an unprecedented opportunity for American companies to tap sales directly to Chinese consumers and beyond. The largest e-commerce platforms in China: Alibaba’s T-Mall, JD.com, and Kaola.com are also quickly expanding their reach throughout South East Asia.
Chinese consumers place high regard for branded goods that have a consumer following in the US and this can be across many industry sectors including apparel, shoes, baby, beauty and health, home electronics, medical devices, natural foods, pet products, and others.
“The rapid expansion of cross-border e-commerce has been a game changer for US companies hoping to reach the vast China consumer market. We have developed a turn-key model that reduces risk and gives companies assurance dealing with a US based company,” said Mark Matsumoto, company co-founder of Showcase USA.
“Our bundled services include: product review and input from leading e-commerce platforms, listing and approvals with China customs for selected sku's, development and management of online store, management of inventory and logistics with proprietary warehouse management software, payment collection from Chinese consumer, coordination of platform promotion, including social media campaigns and contracting with key opinion leaders, 24/7 customer service support in China. Services are customisable based on company size, product and anticipated sales volume,” added Matsumoto. (PC)
Fibre2Fashion News Desk – India
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