US firm Radial to expand Gymshark's fulfilment footprint in N America

Radial, a US-based leader in e-commerce solutions, has announced fulfilment expansion plans in North America for the fitness community and apparel brand, Gymshark. Adding on to established operations currently running in Mississauga, Canada, the first US centre will open in July 2021 in Rialto, California, with east coast centres following later this year.

 

Radial, a US-based leader in e-commerce solutions, has announced fulfilment expansion plans in North American for the fitness community and apparel brand, Gymshark. Adding on to established operations currently running in Mississauga, Canada, the first US centre will open in July 2021 in Rialto, California, with east coast centres following later this year.#

“The fitness apparel and athleisure market has taken off in recent years and with the global health and fitness club market estimated to reach $96.6 billion in 2024, the demands for fashionable athletic gear show no signs of slowing down. As a leading apparel brand in this industry, Gymshark has seen tremendous growth in its direct-to-consumer (DTC) business and expects to see high double-digit growth in the US in the coming years,” the company said in a press release.

 

Radial, a US-based leader in e-commerce solutions, has announced fulfilment expansion plans in North American for the fitness community and apparel brand, Gymshark. Adding on to established operations currently running in Mississauga, Canada, the first US centre will open in July 2021 in Rialto, California, with east coast centres following later this year.#

“With strong continued growth anticipated, the opening of these new fulfilment sites will help Gymshark maintain a competitive edge in the growing market,” the company added. “Specifically, Gymshark will have increased inventory availability for online orders and the ability to reach the majority of US customers within three days as well as improve the overall return process. As e-commerce continues to be a preferred channel for consumers, DTC brands like Gymshark are benefitting from Radial’s multi-node fulfilment model and experience in scaling to meet unprecedented demand.”

 

Radial, a US-based leader in e-commerce solutions, has announced fulfilment expansion plans in North American for the fitness community and apparel brand, Gymshark. Adding on to established operations currently running in Mississauga, Canada, the first US centre will open in July 2021 in Rialto, California, with east coast centres following later this year.#

During all of 2020, Radial processed approximately 950K units for Gymshark from its location in Mississauga, Canada – with more than 360K units shipped during the holiday peak season.

 

Radial, a US-based leader in e-commerce solutions, has announced fulfilment expansion plans in North American for the fitness community and apparel brand, Gymshark. Adding on to established operations currently running in Mississauga, Canada, the first US centre will open in July 2021 in Rialto, California, with east coast centres following later this year.#

“Gymshark’s top priority is our customer and ensuring that they have an exceptional experience from their first visit to our site,” Henry Spear, general manager of North America Gymshark said. “In order to deliver on this customer proposition and support our tremendous growth in the US, we looked to expand our distribution network in order to bring speed and ease to each order. In selecting a partner, Radial’s commitment to excellence and people-focused culture aligned closely with Gymshark’s values, making them a natural choice. We are excited to watch our partnership continue to thrive as we focus on accelerating growth of our community in the region.”

 

Radial, a US-based leader in e-commerce solutions, has announced fulfilment expansion plans in North American for the fitness community and apparel brand, Gymshark. Adding on to established operations currently running in Mississauga, Canada, the first US centre will open in July 2021 in Rialto, California, with east coast centres following later this year.#

Gymshark will also be leveraging Radial Order Management (ROM) and transportation services to support inventory optimisation, returns processing and management and customer data and analytics. With ROM, Gymshark will gain greater visibility and control over inventory and streamline its North American omnichannel operations.

 

Radial, a US-based leader in e-commerce solutions, has announced fulfilment expansion plans in North American for the fitness community and apparel brand, Gymshark. Adding on to established operations currently running in Mississauga, Canada, the first US centre will open in July 2021 in Rialto, California, with east coast centres following later this year.#

“Gymshark embodies the DTC success story and we’re excited to be moving forward with the opening of these fulfilment centres. They’ve doubled down on their strategy and approach to consumer engagement and delivered on their brand promises for great experiences,” Ilias Simpson, CEO at Radial, said in the release. “We’re always pleased to see our solutions further support our clients’ omnichannel growth. As a result of this expansion, Radial’s fulfilment network in the US will strengthen Gymshark’s ability to serve customers quickly and efficiently for all their online needs.”