Canadian company Hudson's Bay launches new online marketplace

24 Mar '21

2 min read

Pic: Shutterstock

Hudson’s Bay has launched its online marketplace. Hudson’s Bay marketplace will bring more than 500 new sellers to thebay.com by the end of 2021, and introduce new and significantly-expanded category offerings including sports and recreation, tech, pets, health and wellness, and even vintage designer handbags, and watches to the brand’s assortment.

The fully-integrated marketplace will provide Canadians with a seamless shopping experience to discover even more new and exciting products on thebay.com. With hundreds of new brands being added through marketplace at launch, Canadians will find products to enrich quality experiences that make life more colourful. Some of the newest offerings include outdoor gear, computers, sports nutrition and equipment, and gourmet and specialty food items, to name a few, Hudson’s Bay said in a media statement.

Supported by Mirakl’s best-in-class marketplace solution, Hudson’s Bay can react to consumer trends, expand its assortment and on-board quality sellers from around the world in a matter of days, versus weeks or months needed with a traditional e-commerce model, offering critical scalability at a time when online shopping has more than doubled in Canada over the past year, the company said.

The marketplace is fully integrated so that customers will have the same exceptional experience they are accustomed to on thebay.com and the Hudson’s Bay app, including the ability to earn and redeem Hudson’s Bay Reward points on all marketplace items.

“As part of our digital-first strategy, the launch of marketplace catapults Hudson’s Bay to the forefront of e-commerce in Canada. We now have the ability to add millions of products to our offering, quickly adapting to customer demand. The response from the seller community has been extraordinarily positive as more and more brands seek to join this modern and convenient shopping experience,” Iain Nairn, president and CEO of Hudson’s Bay said in a statement.

“With the launch of its online marketplace powered by Mirakl, Hudson’s Bay is creating an expanded, seamless shopping experience that customers will love. Mirakl is proud to support Hudson’s Bay in this new and innovative growth plan that will benefit millions of Canadian shoppers,” Adrien Nussenbaum, co-founder and US CEO of Mirakl said.

Fibre2Fashion News Desk (GK)

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