Costco offers 10,000 products on its website and app. It lets customers buy expensive items online, including furniture not previously sold in stores, and gives the option to pick up online purchases in the store. The result of Costco’s expanded online offerings has been a 21 per cent increase in online sales since July 2018.
“In a world where most customers are choosing to shop online, Costco has managed to keep its customers coming back to the warehouse. And yet, that hasn’t prevented it from dabbling in the e-commerce space. From the looks of it, Costco is clearly succeeding there as well,” ACSI said on its website.
According to the ACSI report, Costco wasn’t the only newcomer to score high in its first year in the internet retail category. Among the 21 new companies, Etsy, Kohl’s, Nike, and Nordstrom each debuted with an ACSI score of 81. Apple, HP Store, Macy’s, Target, and Wayfair also made strong impressions, each scoring 80.
“The expansion of this (internet retail) category makes Costco’s top-ranking performance all the more impressive. Costco has historically succeeded in categories linked to the in-store experience – especially when you consider the popularity of its pizza – so when you factor in the e-commerce experience, the results seem almost inevitable,” ACSI said.
Membership-based warehouse stores were the real winners in the retail trade sector in 2018, and none shined quite like Costco. Explaining Costco’s recipe for success, the report says brick-and-mortar stores are the company’s bread and butter, and that’s unlikely to change. “Customers enjoy the experience of shopping at Costco, they remain unwaveringly loyal – 90 per cent of Costco members renew their subscriptions – and perhaps most importantly, they appreciate the value they receive.” (RKS)
Fibre2Fashion News Desk – India
| On 8th Mar 2021
After a month of Vietnam signing a free trade agreement (FTA) with...
| On 8th Mar 2021
A wide array of economic indicators point toward potentially record...
In a major step towards recycling, scientists at Sweden’s Lund...
Blockchain is not a silver bullet for each and every problem in supply...
Opportunity now to reimagine processes & systems in a digital environment
Main challenges are breakdown of supply chain and shrinkage of manpower
Cornerstone Systems offers consultancy to businesses for enhancing their...
Established in 2017 and headquartered New York, the label Harleen Kaur...
Çalik Denim is among the world's top 10 premium denim manufacturers...
With forces in engineering and process development, Andritz Nonwoven...
University of Rhode Island
Assistant professor Daniel Roxbury and former URI graduate student...
Dieffenbacher India Pvt Ltd
Germany-based Dieffenbacher Group is a producer of high-quality composites ...
Tahweave & Garo
Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...
Sailesh Singhania Label
The Sailesh Singhania label was created to promote handwoven sarees and...
Anjali Bhaskar has an experience of 12 years in the fashion industry. She...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.