The global recession and subsequent increases in unemployment leave the e-commerce sector with significant hurdles to overcome, Martin Armstrong, data journalist with Statista, wrote on the World Economic Forum website.
Statista is a German company specialising in market and consumer data.
"This always has to be seen in perspective, and many industry experts contest the comparison of today's growth figures with pre-COVID-19 data. Nevertheless, the market is now compelled to tackle substantial questions about how to go forward. Even if there is a lot of headwind at the moment, we still believe online shares will eventually increase and revenue growth will get back on track," the newly released second chapter of Statista's Digital Economy Compass, titled 'From frenzy to fall: is eCommerce back to normal?', noted.
Fibre2Fashion News Desk (DS)