Apparel retailer Uniqlo plans to open three stores in New Jersey
16 Jun '05
3 min read
Japan's most popular apparel retailer and a worldwide leader in casual wear UNIQLO has announced plans to expand into the United States. UNIQLO offers consumers of all ages fashionable, high-quality, value-priced casual separates, with an amazingly diverse array of colors, details, and fabrics. The U.S. launch begins with 3 stores opening in New Jersey malls this fall.
The fabric of Japan comes to the United States.
The three stores are scheduled to open this fall in three highly- trafficked New Jersey malls -- Menlo Park Mall in Edison, Rockaway Townsquare in Rockaway and Freehold Raceway Mall in Freehold. Each store will be between 8,000 and 10,000 square feet, will include women's, men's and children's merchandise and will replicate the Japanese shopping experience, widely held to be the most service-oriented in the world.
"Casual clothing originates in the U.S., and it has been a dream of mine to compete in this market since founding the company," said Tadashi Yanai, chairman and chief executive officer of UNIQLO. "The U.S. market is the largest market in the world. To continue to grow in the global marketplace and be a worldwide leader, we must prosper in the United States."
The New Jersey stores will act as a pilot, introducing the brand, the products and the shopping experience to the U.S. market. Unlike other international retailers that typically launch in a new market by introducing a large flagship store in a major city, UNIQLOis launching in typical New Jersey malls in order to gain traction with American consumers where they normally shop.
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