Arrival of new label to sizzle Indian fashion market
14 Jul '06
1 min read
Rohit Rajpal, Laila Rajpal and Sanjana Jon are ready to launch their own label name of which is still in the offing.
Announcing the move, Rohit Rajpal of Exotique Exports claimed that their product intended to stress on quality keeping in mind the affordability by masses.
He said that they intend to target young as well as professionals with a specific aim to eye the trendsetting young guns.
Shoes and bags are in their profile at a later stage.
The launch will initially involve an investment of Rs21 crore and the label would be routed through franchisee model, national chain stores and flagship stores owned by the label.
They intend to open 120 selling points across the country with opening of two sores in Delhi by October along with the expected turnover to the tune of Rs125 crore in next five years.
Sanjana Jon, New York-based creative director of the brand, further emphasized that their label would be international in look but Indian in price keeping in mind the Indian consumer.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
