In addition to having his or her design available in Target stores nationwide this September, the grand-prize winner also will receive a $10,000 scholarship and a trip to New York City in September to experience the rush of a week of high fashion.
“Diet Coke is an exciting and stylish brand, and we are pleased to be a partner in this unique design challenge,” said Steven Kolb, CEO of the CFDA. “We’re always looking for ways to support the next generation of fashion designers, and this will be an amazing accomplishment for a student to put on a resume before he or she even graduates!”
People who vote for their favorite T-shirt design over the next two weeks will have the opportunity to win an all-expenses-paid trip for two to New York City this September to get a fresh dose of style inspiration during a week of fashion events this fall.
The grand-prize winner of the contest will be announced in August. To encourage the talented finalists to continue chasing their passions, two runners-up selected by the judging panel will each receive $2,500 scholarships, and the remaining 17 finalists will each receive $250 scholarships.
The winning design will appear in the soft drink aisle in select Target stores nationwide beginning September 3.
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.
The Coca-Cola Company