WSA to present fall/winter footwear line for toddlers

18 Jan '07

3 min read

More than 529 companies and brands are slated to present children's footwear for fall/winter 2007/08 at the upcoming WSA Show, Feb. 1-4, in Las Vegas.

The breadth of the children's footwear offerings matches the growth in the market; according to Marshal Cohen, analyst with NPD, children's shoe sales for the 12 months ended November 2006 totaled $5.4 billion, up 6.3 percent from the prior year.

“What we'll be seeing in a few weeks will be the largest and most exciting portfolio of footwear for kids anywhere in the world,” confirmed Diane Stone, chief operating officer of The WSA Show.

“Retailers, especially independent stores, will find that they will have the products and styles to attract the entire family, from parents through toddlers. That's a big plus in today's marketplace for both the pure-play children's shoe store and the broader-range family shoe store.”

Stone continued that “kids has proven to be such a popular category that we have published and mailed a WSA Show Buyers Guide listing all these children's companies and brands at the show. This guide lists each brand by facility and booth number to make it easier for buyers to get the most out of the show. We sent it in advance to all buyers of children's product to help them plan their appointments before ever coming to Las Vegas”

According to respected analyst Marshal Cohen, the children's footwear category is an interesting dynamic because “children are getting older younger” due to the influence of media and online information.

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