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Men to be evident at the upcoming WSA Show
29 Jan '07
2 min read
The rise in men's footwear sales continues as evidenced by the growth in new collections for fall/winter 2007/08 at the upcoming WSA Show, Feb. 1-4, in Las Vegas.
The show heralds new men's footwear exhibitors such as Brand Factory, Chinook Outfitters, Estarte Corp., Givaldi of Italy, and Toskana, as well as designer lines for men at The Collections at WSA.
“The full range of choices for men will be evident at the upcoming WSA Show,” stated Diane Stone, chief operating officer of The WSA Show.
“We are seeing this category come into its own in the breadth of the collections and the fact that all sectors, from casual to dress, are now producing men's lines at all price points. Retailers who attend the show will have an opportunity to view the scope of this growing market and make the right buying decisions accordingly.”
One trend that will be evident at the show is a renewed emphasis on dress shoes. According to chief industry analyst Marshal Cohen of NPD,
“men are dressing to impress and dressing for success. Those on their way up the corporate ladder want the entire package to look right, while those who are older need to dress appropriately to compete with the younger men. However you slice it, this is an increasingly active sector of the market.”
The “dress to impress” factor is inspiring new lines among familiar brands such Mephisto, Alden Shoes and Rockport. Mephisto's men's collections are dressing up with more suit-oriented styles while Alden is introducing a new line of elegant dress shoes, a fresh direction from its more casual lines.
In another move forward to dress styles, Rockport is launching its “Houston Collection” for contemporary sophisticates.
The trend toward multi-functional products that is evident in women's footwear is also important in men's lines. Rocky Brands has seen a significant growth in crossover footwear for men.
Click here to read more:
The show heralds new men's footwear exhibitors such as Brand Factory, Chinook Outfitters, Estarte Corp., Givaldi of Italy, and Toskana, as well as designer lines for men at The Collections at WSA.
“The full range of choices for men will be evident at the upcoming WSA Show,” stated Diane Stone, chief operating officer of The WSA Show.
“We are seeing this category come into its own in the breadth of the collections and the fact that all sectors, from casual to dress, are now producing men's lines at all price points. Retailers who attend the show will have an opportunity to view the scope of this growing market and make the right buying decisions accordingly.”
One trend that will be evident at the show is a renewed emphasis on dress shoes. According to chief industry analyst Marshal Cohen of NPD,
“men are dressing to impress and dressing for success. Those on their way up the corporate ladder want the entire package to look right, while those who are older need to dress appropriately to compete with the younger men. However you slice it, this is an increasingly active sector of the market.”
The “dress to impress” factor is inspiring new lines among familiar brands such Mephisto, Alden Shoes and Rockport. Mephisto's men's collections are dressing up with more suit-oriented styles while Alden is introducing a new line of elegant dress shoes, a fresh direction from its more casual lines.
In another move forward to dress styles, Rockport is launching its “Houston Collection” for contemporary sophisticates.
The trend toward multi-functional products that is evident in women's footwear is also important in men's lines. Rocky Brands has seen a significant growth in crossover footwear for men.
Click here to read more:
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