Creative outlet for exchange of ideas & techniques at ISSE
27 Sep '07
3 min read
A huge success in its debut last year, the International Fashion Theatre will once again be packed with inspiring performances by some of the industry's most talented platform and in-house creative stylists from the US and abroad.
FI Hair Gear, Jamie Carroll, KARG, Martin Parsons, Charlie Price, TIGI and others will feature dynamic presentations that will have everyone talking.
Latino influence will also be a large part of the International Fashion Theater this year with the Latino Theater occupying a key position within the International Fashion Theater.
Featuring Leonardo Rocco, a Latino Fashion Group artist and internationally renowned stylist, the Latino Theater is a must see at ISSE 2008.
"As one of the largest salon and spa shows in the industry, ISSE brings together the best of the best in the world of beauty and provides a creative outlet for the exchange of ideas and techniques," explains Steve Sleeper, Professional Beauty Association (PBA) Executive Director.
"Last year, ISSE hosted more visitors than ever before with around 31,000 salon and spa professionals attending educational venues and visiting a show floor with over 30% more exhibit space."
"In 2008, ISSE plans to launch a new marketing campaign to reach out to Southern California's Latino Community in order to encourage even more licensed professionals to visit ISSE for an educational line up and show floor second to none."
ISSE is open to licensed cosmetologists and students only. To maintain aprofessional atmosphere, attendees must present a valid photo ID along with their beauty license.