Germany's Adidas, Marvel & Sony launch Spider-Man game-inspired line

The graphics of the Peter Parker Advanced Suit and Venom collection depict the moment Parker’s Advanced Suit 2.0 is overtaken by the Venom symbiote. The collection features a variety of training footwear and apparel including Ultraboost J and Ultra 4D sneakers, the Adizero 12.0 football cleat, sweatshirts, compression tights and more made for gamers and athletes alike. Adidas products can also be seen on the citizens of Marvel’s New York in game, the company said in a press release.

“We’re incredibly proud of this unique collaboration which reaches both gamers and athletes by telling Peter Parker’s story in a style that we know so many fans know and love. The connection between Marvel’s Spider-Man 2 and this collection is so special and allowed us to really play with so many design aspects of Marvel’s New York, on apparel and in game. It’s been amazing to see the creative design come to life within the new video game, and we’re excited to see athletes and fans game in style,” Shane Jochum, senior director of market strategy and partnerships at Adidas, said.

Fibre2Fashion News Desk (RR)