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Nike world's most valuable apparel brand: UK consultancy

06
Mar '19

Pic: Nike

Nike maintains its position as the world’s most valuable apparel brand, according to a report by London-based Brand Finance, an independent brand valuation and strategy consultancy. Nike’s brand value has increased by 16 per cent since last year to $32.4 billion on the back of healthy sales growth in China, Europe, the Middle East and Africa, it said.

Rival Adidas, meanwhile has bitten into some of Nike’s North American market, with brand value rising by 17 per cent to $16.7 billion. The gap between the two is colossal as Nike’s brand value is nearly double that of Adidas, a press release from the company said citing the report.

Spanish fast-fashion retailer Zara, whose brand value went up by 6 per cent to $18.4 billion, has moved into the second position supplanting H&M which climbed down to fourth place (brand value down 16 per cent to $15.9 billion).

Japanese Uniqlo’s international expansion and recent collaboration with tennis ace Roger Federer have paid off. Its brand value has risen by a massive 48 per cent to $12.0 billion. A robust supply chain and high-quality, innovative, affordable clothes that transcend gender, age and ethnicity are also supporting sales growth, according to the report.

Uniqlo aims to be the world’s largest clothing retailer by 2020 by increasing sales in the United States, China and online; it has already managed this in Asia. (DS)

Fibre2Fashion News Desk – India

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