US' Lands' End marks 40 years of Squall Jacket with 1963 collection

29 Sep '23

1 min read

Pic: Lands' End

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Lands' End is celebrating the 40th anniversary of its Squall Jacket with the launch of a limited-edition 1963 collection.
The collection features five unique Squall styles that pay homage to the brand's heritage with timeless silhouettes and distinctive details like nautical signal flags.
The Squall Jacket has been a trusted outdoor companion for decades.

Lands’ End, the classic American lifestyle brand, is honouring 40 years of its Squall Jacket by launching a limited-edition 1963 design. The collection includes five exclusive Squall styles which incorporate designs that pay tribute to the brand’s quintessential heritage.

The newly launched 1963 collection highlights timeless silhouettes with pops of colour and unique detailing such as four nautical signal flags adorning the waist flap of the anorak and signal flags on the crewneck sweater to read LE63. For decades, Squall has been a staple in wardrobes, serving as a trusted companion for outdoor adventures, daily commutes, and all-weather challenges in between, the company said in a press release.

“As a heritage brand, it is important to reflect on our history and honour key moments that have made an impact on the evolution of our brand,” said Matt Trainor, SVP, global brand and creative at Lands’ End. “Taking a moment to celebrate one of our most recognisable product franchises is one way to pay tribute to our roots as we continue to grow and focus on brand innovation.”

Fibre2Fashion News Desk (RR)

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