US' Skechers to debut at Lakme Fashion Week

14 Mar '24

2 min read

Pic: Sketchers

Insights

Skechers will debut at Lakme Fashion Week, presenting a streetwear collection in collaboration with Kanika Goyal.
CEO Rahul Vira expresses excitement about entering the fashion realm in India.
Kanika Goyal designs "Retroverse," blending Skechers' style with contemporary aesthetics.
The collection will be available at Skechers stores and online.

Skechers is marking a milestone in its journey in India as it announces its debut appearance at the upcoming edition of India’s premier fashion and beauty event, Lakme Fashion Week in partnership with FDCI in Mumbai. Joining forces with Kanika Goyal, Skechers will present a new streetwear collection on Day 3 of Lakme Fashion Week X FDCI at the iconic Jio World Convention Centre in Mumbai. The streetwear collection set to grace the runway marks Skechers' inaugural step into the realm of fashion apparel collaborations in India, signifying yet another pivotal moment for the brand. This new collection mirrors Skechers' stylish evolution from the late 1990s to the 2000s.

Rahul Vira, CEO, Skechers Asia Pvt. Ltd., says, “We are excited to unveil our new streetwear collection at the Lakme Fashion Week X FDCI for the first time, as it sets the stage for collaborations in fashion for Skechers in India. This collaboration not only showcases our commitment to staying at the forefront of fashion trends but also highlights our dedication to providing innovative and stylish collection that resonate with the dynamic and ever-evolving fashion preferences of the urban youth of India.”

Kanika Goyal says, “I am excited about my collaboration with Skechers where I’ve designed Skechers’ first-ever streetwear capsule collection for India. The collection, Retroverse, is an amalgamation of Skechers' iconic style with a more contemporary design aesthetic, creating a unique collection that rightly resonates with the Indian market.”

The Skechers Streetwear capsule collection for men and women will be available at Skechers retail stores in India and at skechers.in.