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Coty signs deal with Zinedine Zidane for adidas Active skincare line

16 Apr '06

2 min read

Coty Inc announced that international footballer Zinedine Zidane is to be the new spokesperson for its adidas Active skincare line for men, one of the world's leading sports and personal care brands.

First launched in 2003, the adidas Active Skincare line for men is a technologically advanced range of products developed in collaboration with athletes to meet the needs of active men in keeping their skin healthy and hydrated.

Born in Marseille, France in 1972, Zidane has 74 international caps as a member of his national French team and has enjoyed a world-renowned career playing for some of Europe`s most prestigious clubs and currently for the Spanish team, Real Madrid. His successes include the 1996 and 2002 Inter-Continental Cup, the 1998 World Cup, the 2000 European Championship and the 2002 Champions League. Zidane was voted top player in the 1998 World Cup and was named World Player of the Year in 1998, 2000 and 2003.

`Zinedine Zidane is one of the finest players ever, who has an influence across cultures,` said Bernd Beetz, CEO, Coty Inc. `He is a natural choice to be the face of adidas Active skincare. He has flair and style on and off the pitch, alongside a rare and exciting sporting talent; qualities that resonate with men throughout the world today.`

Steve Mormoris, Senior Vice President, International Marketing, Coty Beauty Europe says, `We could not think of a more perfect partner than Zinedine Zidane to represent adidas Activeskincare. He is the ideal spokesperson, as he embodies all the values of the adidas brand: optimal performance, passion, authenticity, and commitment. We are thrilled about this new partnership.`

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