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LJ International raises Q4, FY 2005 financial guidance

10 Feb '06

3 min read

Yih continued, "Our record fourth quarter 2005 performance, followed by the outstanding initial market acceptance of our ENZO brand in early 2006, is particularly encouraging since this represented the first time in which we had a strong retail presence in China."

The company also released initial financial results for its ENZO Division, which has in less than two years grown to become the largest foreign-branded retail chain of jewelry stores in China, ahead of Tiffany & Company, which is well behind ENZO's pace of new store openings.

LJI attributed its better-than-expected initial market acceptance for ENZO to its first-mover advantage in China, aggressive advertising, marketing and brand building campaigns as well as lack of foreign competition.

The Shanghai flagship store experienced a three-fold increase in sales compare to the same month last year in January 2006. The company noted that it is confident that this growth trend will continue.

LJ International Inc, based in Hong Kong and the US, is engaged in the designing, branding, marketing and distribution of a full range of jewelry. It has built its global business, currently one of the fastest-growing in the jewelry industry, on a vertical integration strategy and an unwavering commitment to quality and service.

LJ International Inc

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