Sears, Roebuck and Co launches integrated marketing campaign

31 Mar '06

2 min read

Sears, Roebuck and Co will differentiate itself from other retailers this spring by launching a fully integrated marketing campaign: Spring Changes Everything.

The campaign captures the feeling of renewal, change and new growth and is designed to get customers excited about all that Sears has to offer this spring season.

Joan Chow, Senior VP and Sears' CMO, said, "Because Sears provides everything from the latest innovations in lawn and garden equipment to pretty and feminine spring fashions, Sears has a unique opportunity to be a one-stop destination for springtime solutions,".

Sears brings the 'Spring Changes Everything' campaign to life through a variety of marketing vehicles, including broadcast and print advertising, event marketing, in-store signage, mall tours, direct mail, online programs and public relations.

Sears will coordinate promotional messaging and offers around core product categories, including lawn and garden, outdoor living, tools, apparel and home services. Product solutions encompass landmark brands -- Kenmore, Craftsman, DieHard and Lands' End -- as well as home services that prepare customers' homes for the season.

Sears, Roebuck and Co, a wholly owned subsidiary of Sears Holdings Corporation, is a leading broadline retailer providing merchandise and related services.

Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approx. 926 full-line and 1,100 specialty stores in the US Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs.

Sears, Roebuck and Co

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