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eFashion Solutions & iPost to boost Baby Phat online sales

06 Apr '06

3 min read

Justin Schaldone added, "In addition improving our click-through rates, iPost allows us to manage large, multiple lists while keeping them updated and clean."

Former Chanel model Simmons created Baby Phat, now a multimillion-dollar business, to showcase her sexy and wearable designs. The wildly popular label started as a simple baby doll T-shirt emblazoned with the words "Baby Phat." Russell Simmons, Kimora's husband and hip- hop music mogul, used the T-shirts to promote his Phat Farm men's wear brand. Combining a mixture of hip-hop street style and preppy Ivy League flair, Phat Fashions have now become a symbol of contemporary American culture.

eFashion Solutions manages the online operations of fashion-branded manufacturers, offering turnkey systems and solutions ranging from website design, fulfillment, digital photography and customer service call centers to buying, planning and analytical reporting. Their clients include Baby Phat, JLo by Jennifer Lopez, Elvis, Orange County Choppers, OP, DKNY, XOXO and other popular retailers.

Founded in 1996 by a team of email and data technology experts, iPost creates effective email campaigns for driving sales, website traffic, and integrated branding programs. The company is located just north of San Francisco, and serves more than 200 clients, including Keds, Armani Exchange, Fujitsu and FedEx Freight.

iPOST

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