PUMA Charity Kollection proceeds for UNITED FOR AFRICA
11 Apr '06
3 min read
Countless events and shows with celebrity artists and sportspersons will take place during this time in both the trams and Berlin's Café Moskau, PUMA's football headquarters during the World Cup, providing the necessary publicity to raise awareness for UNITED FOR AFRICA.
Additional campaign merchandise include a music CD and a unique “coffee table” book “The African Game”: the CD, featuring music from African and Western artists, uniquely mirrors the fusion of African traditions and modern influences.
The book, cooperation between the Nigerian fashion photographer Andrew Dosunmu and the author Knox Robinson, is an affectionate and photographic homage to Africa and football.
The book and CD will be available in PUMA Concept Stores, the trams and Café Moskau and in retail stores nationwide. The entire sales revenue for these products will benefit UNITED FOR AFRICA.
Sport lifestyle co PUMA is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design.
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
