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Under Armour launches performance footwear line

15 Apr '06

2 min read

Athletes apparel maker Under Armour Inc revealed its highly anticipated cleated footwear line. Slated for retail launch beginning June 3, 2006, Under Armour Performance Footwear is the latest development from the company that brought performance apparel to the attention of athletes around the globe.

April 15th marks the first time that consumers will be able to view models and pre-register to buy the company's performance footwear at Dick's Sporting Goods, The Sports Authority, and Hibbett's Sports locations nationwide, or on- line at http://www.underarmour.com/click-clack .

For each pre-order, customers will receive a limited edition set of "dog tags" imprinted with "Click-Clack," the tagline the company has coined to announce its debut into cleats.

"With the launch of Under Armour Performance Footwear, we are redefining what performance means to athletes on the field from head to toe," commented Kevin Plank, chairman, chief executive officer and president of Under Armour. "These cleats are a true game changer for the industry, and Under Armour is committed to developing advanced technology that delivers on our universal guarantee of performance. This is technology that does something for you - it makes you better."

Under Armour is a leading developer, marketer and distributor of branded performance products for men, women and youth. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products.

Professional football, baseball, and soccer players, as well as athletes in major collegiate and Olympic sports wear the Company's products. The Company's products are currently sold in the United States, Canada, Japan and the United Kingdom. The Company's global headquarters is located in Baltimore, MD.

Under Armour Inc

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