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AVP inks three-year title sponsorship deal with CROCS

17 Apr '06

3 min read

AVP Pro Beach Volleyball Tour, a wholly owned subsidiary of AVP Inc and CROCS Inc announced a three-year deal establishing CROCS as the title sponsor and official footwear of the AVP Pro Beach Volleyball Tour.

Beginning with this year's 2006 season, the tour will be known as the 'AVP CROCS Tour.' The AVP CROCS Tour will be the nation's most prominent professional beach volleyball tour, featuring more than 150 of the top beach volleyball players in the world.

CROCS Inc is a leading manufacturer and marketer of a new breed of comfort footwear. All CROCS shoe models feature its exclusive Croslite material, which warms and softens with body heat, while molding to the foot.

In addition to becoming the title sponsor, CROCS will sponsor the 'CROCS Cup,' which will be awarded to the AVP men's and women's teams that accumulate the most CROCS Cup Points throughout the AVP season.

CROCS Cup Points will be awarded in a weighted format based on performance in AVP events. At the conclusion of the season, the men's and women's leaders will receive the CROCS Cup, which is a trophy exclusively designed and crafted for the AVP CROCS Tour by Tiffany & Co.

Other highlights of the deal include:

-- Three-year exclusivity as the title sponsor of the AVP Tour as well as 'Official Footwear of the AVP Pro Beach Volleyball Tour'

-- Major television presence, including commercial units, vignettes and billboards

-- Major on-site presence with signage, product sales and an interactive volleyball court that will feature skill challenges, clinics, tournaments and media events

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