Reid & Taylor to launch jeans line R&T Leisures

29 Apr '06

1 min read

Reid & Taylor, the premium fabric tag of S Kumars Nationwide (SKNL), will launch a jeans line in a month to be marketed under R&T Leisures, the brand's casuals range.

The jeans will either be made of denim or cotton bottom base.

The brand is planning to reposition itself to cater male executives in 25 to 45 year age group, said Govind Mirchandani, Chief Executive Officer, worsted suiting, SKNL.

Almost half of the new outlets to be launched will be run by company.

Reid & Taylor is number two player in country's premium fabric market.

S Kumars is expecting a Rs500 crore revenue from its apparel business in next few years.

R&T's current fabric business is around Rs200 crore with another Rs100 crore expected to be generated from its apparel section within three years, added Mirchandani.

Retail network of its R&T will be expanded to add another 170 exclusive outlets to the present 20.

R&T's fabric and apparel lines will be available in large format stores like Central, Pyramid and Shoppers Stop and multi-brand stores, said Mirchandani.

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