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True Religion appoints InGroup Licensing as licensing agent
08 Jun '06
2 min read
Apparel company True Religion Apparel Inc has announced the appointment of InGroup Licensing as its exclusive licensing agent, effective June 5th 2006.
InGroup is the industry leading fashion licensing company with licensed product revenues exceeding 1 billion annually in each of the past 9 years. InGroup's management is led by Steven Seidman, a 25 year industry veteran who concentrates on developing fashion and lifestyle brands globally.
Steven successfully started the licensing program at Guess Inc, which is today one of the top license revenue generating apparel brands around the world. InGroup's portfolio includes trend setting contemporary fashion brand Kenzie, as well as the top youth brand Mudd, in addition to Smith and Wollensky.
InGroup was the recipient of the prestigious 'Fashion Licensee of the Year' in 2002, as well as 'License's Forty under Forty'. It is a full service licensing company concentrating in fashion and lifestyle brand extensions. It develops programs that fully integrate the disciplines of marketing, merchandising, advertising, and promotion while bolstering profit.
Jeff Lubell, Chairman and CEO of True Religion Apparel Inc, said, "Licensing is a key ingredient in accomplishing our mission of building True Religion into a global premium lifestyle brand. We have been approached by all the premier licensee's on complimentary product categories like footwear, fragrances, handbags, and accessories, and we wanted only the best licensing company to manage our licensing program. We are thrilled to have InGroup as part of our team, and fully expect to enhance our operating margins and increase shareholder value as we aggressively pursue licensing opportunities."
True Religion Apparel Inc, through its wholly owned subsidiary Guru Denim Inc, manufactures, markets, distributes and sells 'True Religion Brand Jeans' in the United States, Canada, the United Kingdom, Europe, Mexico, the Middle East and Japan.
InGroup is the industry leading fashion licensing company with licensed product revenues exceeding 1 billion annually in each of the past 9 years. InGroup's management is led by Steven Seidman, a 25 year industry veteran who concentrates on developing fashion and lifestyle brands globally.
Steven successfully started the licensing program at Guess Inc, which is today one of the top license revenue generating apparel brands around the world. InGroup's portfolio includes trend setting contemporary fashion brand Kenzie, as well as the top youth brand Mudd, in addition to Smith and Wollensky.
InGroup was the recipient of the prestigious 'Fashion Licensee of the Year' in 2002, as well as 'License's Forty under Forty'. It is a full service licensing company concentrating in fashion and lifestyle brand extensions. It develops programs that fully integrate the disciplines of marketing, merchandising, advertising, and promotion while bolstering profit.
Jeff Lubell, Chairman and CEO of True Religion Apparel Inc, said, "Licensing is a key ingredient in accomplishing our mission of building True Religion into a global premium lifestyle brand. We have been approached by all the premier licensee's on complimentary product categories like footwear, fragrances, handbags, and accessories, and we wanted only the best licensing company to manage our licensing program. We are thrilled to have InGroup as part of our team, and fully expect to enhance our operating margins and increase shareholder value as we aggressively pursue licensing opportunities."
True Religion Apparel Inc, through its wholly owned subsidiary Guru Denim Inc, manufactures, markets, distributes and sells 'True Religion Brand Jeans' in the United States, Canada, the United Kingdom, Europe, Mexico, the Middle East and Japan.
True Religion Apparel Inc
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